A network cannot describe your value if you have not made it clear yourself. Lorraine Lane discusses target markets, marketing channels, and building relationships with other coaches. Her own shift from seeing peers as competitors to potential collaborators offers a practical way to think about referrals and business visibility.
What You'll Learn
- Why other coaches can become collaborators and sources of ideas rather than only competitors.
- How changing marketing conditions make channel choices worth reviewing.
- Why explaining the value you bring helps other people refer the right clients.
Key Topics
Target market; referrals; networking; marketing channels; expertise
Guest Bio
Lorraine Lane advises entrepreneurs on marketing, business positioning, and developing a strong professional network.
Chapters & Timestamps
00:00 Welcome to Big Meow
03:55 From competition to a useful network
05:35 Reviewing marketing channels
11:45 Explaining your referral value
12:50 Claiming your expertise
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